Members
Last updated
Last updated
Xerxes Frechiani - CEO & Founder
Xerxes Frechiani is an award winning global entrepreneur. He has been ranked on the Forbes "Next 1000" list and is also an official member of the Forbes Council. Graduating honors with a degree in International Business and another in Management from a top business University. He commands over 15+ years of worldwide business success specializing in digital marketing, strategic branding, and media consulting. Xerxes revolutionized the Web2 industry by expanding new technologies in digital marketing and social media with top-tier celebrities and Fortune 500 companies. Xerxes has an incredible track record which has led him to exceed a strong reputation and credibility to access some of the most influential individuals around the world. He is now pioneering the industry of tokenization, blockchain and Web3 solutions through Idols. If you ever speak to him, he will tell you “good marketing will cost you money, bad marketing will cost you business.”
Eduardo Adriano - COO
Eduardo Adriano is a visionary entrepreneur, influencer, public relations specialist and natural communicator. His journey began in São Paulo, but his determination, boldness and passion for going further led him to reach unimaginable heights. With his vast network and talent for creating strategic connections, Eduardo began his career as a Public Relations officer at Idols, a company that brings fans and idols together through exclusive benefits and VIP experiences in the WEB3 universe. Today, as Chief Operating Officer, Eduardo Adriano is largely responsible for creating and executing exclusive events that bring together fans, idols, and major brands. His commitment to his work is extremely remarkable, his creativity for all projects has no limits, and many greatly admire his originality. Eduardo is one of the best networkers and his ability to analyze, understand, and execution is exceptional. He has built a powerful network of top celebrities, entrepreneurs and media contacts with assist Idols in becoming a top competitor in the market.
Julian Ducheine - Strategic Partnerships
Julian Ducheine is a serial entrepreneur, and investor with over eight years of experience in the WEB3 space as Crypto-Currency Analysis, and Blockchain business consultant. Over the years, Julian has analyzed and also invested in newly emerging and innovative blockchain technologies that has seen returns of over +10,000%. He supports top entrepreneurs in the WEB3 space to excel their careers and the world class projects they are at the forefront of. He has advised for many crypto currency projects that are now trading in the hundreds of millions in daily volume. He has attended Over 30+ Blockchain/WEB3 events over the past eight years, where he developed key relationships with individuals and business owners to understand their financial goals and risk tolerance within the blockchain space. Lastly, Julian is a licensed financial advisor and SEC registered analyst. Previously a Chief analysis for an international hedge fund with $100M+ under management.
Christopher Demers has had a transformative career in arts and entertainment, starting as a Wardrobe and Marketing Consultant for music icon Prince. Over thirty years, he has played a crucial role in shaping cultural movements across music, art, fashion, advertising, and media. His work includes pioneering projects like producing and directing with avant-garde icon Susanne Bartsch, creating the influential Reebok commercial featuring Allen Iverson and Jadakiss, and contributing to the Brooklyn Hip Hop Festival, which Jay-Z praised as one of the most credible hip-hop festivals. Demers held an executive position at Interscope/Geffen/A&M Records, collaborating with Steve Stoute, and managing key accounts like Allen Iverson and Jay-Z. His contributions include the McDonald's "I'm Loving It" campaign, which featured a jingle by Pharrell Williams and Justin Timberlake, and the groundbreaking Jay-Z and Reebok joint venture, which allowed Jay-Z to co-own a sneaker brand—a first in the industry. In 2005, Demers founded his own company, Christopher Demers IDEA Brokerage. His firm has continued to achieve significant milestones, including producing a highly attended Pepsi Smash concert in Brooklyn Bridge Park and working as a Creative Consultant for Michael Jackson’s "This Is It" tour and film. Demers is also known for his management of Travis Payne, an Emmy-nominated choreographer and producer. Throughout his career, Demers has focused on work that challenges norms, disrupts cultural landscapes, and delivers authenticity, maintaining a reputation for creating impactful and memorable moments in media and entertainment.
Travis Payne is a choreographer, Director and Producer, is an innovator of stage and screen. Twice nominated for the EMMY AWARD, winner of three MTV AWARDS for best choreography and two American Choreography Awards. Payne got his big break as a dancer on Janet Jackson’s Rhythm Nation 1814 World Tour. After dancing and choreographing on Michael Jackson’s Dangerous and HIStory World Tours, Payne served as Associate Director, Producer and Choreographer for Michael Jackson’s “THIS IS IT” concert and documentary film. The documentary is recognized by Guinness as the highest grossing concert documentary film in history. Guinness also recognizes Michael Jackson & Janet Jackson’s “SCREAM” (co-choreographed by Payne), as the most expensive music video of all time. Payne has amassed a client roster the likes of Lady Gaga, Beyoncé, Usher, TLC, Madonna, Lenny Kravitz, Diana Ross, Brandy, Quincy Jones, Stevie Wonder, Sting, Mick Jagger, Mariah Carey, Michael Jordan, Serena Williams, Miley Cyrus, Britney Spears, Nicole Scherzinger, Tyra Banks, Alfonso, Ribiero, Wayne Brady, Whoopi Goldberg, Rod Stewart, Paula Abdul, Queen Latifah, David Copperfield, Jennifer Lopez, Shakira, Ricky Martin, Enrique Iglesias, Jon Secada, Cheyenne, EnVogue, Shanice, Tamia, Master P, Tevin Campbell, Jewel, Jacksons, Jim Carrey, Kardashians, 2NE1, G. Dragon, Andy Lau, Jolin Tsai, Wilbur Pan, Cai Xukun, Yoshiki, Koichi Domoto, Johnny’s Entertainment, Sony Entertainment, Avex Entertainment and YG Entertainment. Payne’s ongoing strategic creative projects from Travis Payne Productions to Travis Japan, continue to lend his prolific, diverse artistic expertise to stage, screen, products and mixed-media experiences across the globe.
Jaldaire Anderson Watkins is a trailblazing marketing executive renowned for his dynamic and inventive approaches in the music industry. His career has seen him drive impactful campaigns for leading artists at major labels including Def Jam Recordings, Epic Records, and Motown Records. JD’s impressive portfolio includes successful promotional initiatives for global superstars like Future, DJ Khaled, Diddy, and Kanye West. His innovative strategies, such as placing Future’s face on a USPS stamp and using skywriting for album promotions, have set new standards in the industry. He pursued higher education at Rutgers University, majoring in African Studies with a minor in Psychology, while interning for industry figure Steve Stoute. His early success came from directing a viral music video for The-Dream and consulting for Jay-Z, which established him as a key player in digital marketing. During his five years at Def Jam, JD gained significant experience, traveling across Europe and managing online campaigns for major artists like Rihanna and Big Sean. His move to Epic Records in 2012 marked a period of further advancement, where he became Vice President of Marketing in 2017 and Senior Vice President in 2019. At Epic, JD directed Future’s documentary I’m Just Being Honest, orchestrated groundbreaking promotional stunts, and managed high-impact digital campaigns, including DJ Khaled’s record-setting release of seven music videos in one day. In 2021, JD joined Motown Records under Ethiopia Habtemariam, leading the digital department and handling marketing for both established and emerging artists, such as Diddy, Offset, and Smino. His goal is to discover and elevate new talent, continuing to make a significant impact in the industry. Recognized for his contributions, JD was featured as a 2022 Hip-Hop Heavyweight by XXL and listed in Billboard’s R&B and Hip-Hop Power Players.
Binance is the world's largest cryptocurrency exchange in terms of daily trading volume of cryptocurrencies. Binance is a cryptocurrency exchange that allows users to buy, sell, and hold cryptocurrencies like Bitcoin, Ethereum, and many others. Binance has over 200 million users and is motivated to increase those users which demonstrates the interest in partnering with Idols. Binance has recently sponsored Idols Race which is a celebrity go kart race in which Idols gathers top global celebrities and creates a fun environment where personalities and fans can be educated and on-boarded into crypto. Idols looks forward to a longterm partnership and Idols listing on Binance.
