On October 29, 1969, Leonard Kleinrock and Charley Kline sent Stanford University researcher Bill Duval a two-letter message: "lo." The intended message, the full word “login,” had been truncated by a computer crash. Who knew that a rudimentary communication protocol would become the mechanism responsible for connecting 63% of the world's population to one another? The advance of the world wide web has made the internet an absolutely fundamental web of information for humanity.
The internet is following a natural and large-scale evolution, there is an ultra-fast update of the technologies that make the web through the insertion of new tools such as Blockchain, artificial intelligence, virtual reality, augmented reality and others, all of this happening along with the exponential increase in the speed of broadband data transmission. Apparently, Internet 3.0 is an update to its predecessors: web 1.0 and 2.0.
Web 1.0 was the first and most trusted internet in the 1990s, despite offering access to limited information with little or no user interaction. In the past, creating user pages or even commenting on articles was not an easy thing. The fact that algorithms for filtering web pages did not yet exist made it extremely difficult for users to find relevant information. Simply put, it was like a one-way highway with a narrow trail where content creation was done by a select few and information came mainly from directories.
The web standard we are used to these days has just received new increments that signal the emergence of a new era, called the Web 3.0 or Semantic Web. This transition suggests new paths to the virtual environment that imply more autonomy, intelligence and decentralization. In this new web format, we will rely mainly on the interconnectivity of data, that is, data and information from the network will be found in a decentralized way. This represents a huge leap forward for our current scenario, where our data is centrally stored.
Thanks to the emergence of Blockchain technology, the web will no longer rely on “trusted” intermediaries to store and protect our data. What has been a major barrier we find these days, as most companies responsible for guarding this information end up using this device to generate revenue, invasion of privacy and censorship in digital media platforms.
Protocols managed by algorithms that were programmed to guarantee freedom in the virtual environment, that's what the emergence of this new era on the internet is all about. Storage of censorship-resistant P2P data files, decentralized financial instruments (DEFI), social networks that don't collect data, this is just the tip of the iceberg of this great revolution.
One of the biggest technologies that date the transition of this new format to the web is the Blockchain, understanding that the blockchain is nothing more than a large internet cashbook where all transactions carried out in the virtual environment can now be registered in this book and then have it a certificate of immutability, this builds a key security factor in the network since, just as in the physical world, we can, with the Blockchain, ensure the veracity, origin and security of the data that transits the network. In summary, the Blockchain can be understood as a kind of “virtual turnstile”, where all data and information accessed through this authenticity mechanism receive a certification of immutability and thus become unique and incorruptible within the network. The advent of Blockchain creates a new connotation for human interactions with the internet as we can now recreate assets from the physical world with the same characteristics in the virtual world, such as non-fungibility in the case of NFT's, scarcity like Bitcoin itself, managed financial networks by incorruptible algorithms with smart contracts, among other applicability that are being explored right now.
Social networks have created a disruptive lapse in the history of human relations, currently the population lives immersed in the digital environment. They spend about eight and a half hours a day on the internet, equivalent to 128 days of an entire year, in other words, a third of life connected.
They meet each other through the internet, create emotional bonds and even get married, this proves that we are living in the era in which the real world and the digital are merging. The composition of base technologies for web 3.0 such as virtual reality, artificial intelligence and mainly the blockchain date from the birth of the digital universe called as Metaverse.
The creation of the term Metaverse is attributed to Neal Stephenson, who first cited the term in his 1992 book Snow Crash. In the science fiction book, the word refers to a 3D virtual world inhabited by avatars of people. real.
The need to strengthen digital ties and promote close interactions, especially when it comes to public figures or celebrities, holders of large communities of fans and followers in a reality immersed in the metaverse, suggests the creation of aggregators that make it possible to filter out true fans and promote this connection in a beneficial and democratic way.
With the improvement of user interactions on social media platforms based on VIP Experience, the demand that was pent up before Only Fans, Patreon and others appears thirsty for interactions for social approximation and exclusive experiences.
The giants of the social industry are betting heavily on this new model. Instagram will add functions for publishing exclusive stories in a monetized version for the tool, while Twitter bets on the new Super Follows aggregator, which allows creators to publish exclusive tweets for paying "Super Followers".
Through the union of one of the biggest social trends with blockchain technology, the era known as the passion economy begins, where personalities from the artistic universe and creators can promote creative and exclusive initiatives for fans/followers through tokens and aggregators developed with resources present in the blockchain.
Fan tokens are digital assets of the utility token class supported by the reputation of a brand, individual or community, which are usable for users who use interfaces from the crypto universe based on VIP experience. Basically, this allows public figures to create their own "currencies" through a blockchain infrastructure.
With their fan token, creators can get a new way of monetizing their own content directly, in addition to unlocking the true potential to generate revenue from their online presence, offering their fans/followers interactions based on VIP experience and generating more social approximation.